CASE STUDY: AI PHOTOSHOOT
Powering Brand Photography While Reducing Costs and Time
Challenge: Create On Brand Images with AI
A global financial organisation had a challenge: Could AI produce on-brand imagery of the highest quality, in a shorter time frame.
Traditional photoshoots are expensive, time-consuming and take a cast of (literally) hundreds to produce. Was AI up to the task?
CLIENT OVERVIEW
Industry
A multi-national organisation in financial services, with multiple offices and thousands of personnel.
Services
Specialising in investment and commercial banking, financial processing and asset management.
Market
Operates in over 75 countries with requirement to have outputs be relevant to multiple market segments.
PROJECT OBJECTIVES
We were tasked with creating super-high quality imagery using Generative AI processes. The key challenges we had to address were:
- COULD AI CREATE QUALITY ON-BRAND IMAGES?
- WOULD IT BE MORE COST EFFECTIVE?
- WOULD IT REDUCE TIME TO FINAL OUTPUT?
OUR PROCESS
STEP 1: THE BRIEF
STEP 2: THE WORK
STEP 3: FINAL OUTPUTS
OUTPUTS
RESULTS
QUALITY OUTPUT
The client has commissioned follow-up projects - they were amazed at the quality of output.
COST DIFFERENCE
Compared to a traditional photoshoot, using generative AI was highly competitive.
SPEED
The existing process took months. Our generative approach created more imagery in a third of the time.
YOUR OPPORTUNITY
Traditional photoshoots take time and a large amount of effort and resource to run. AI fixes that.
AI + Creativity = Projects that are high quality, fast and effective.
Want to chat about a creative challenge within your business?
INSIGHT ENQUIRY