WTF Is Going On With AI

Bad AI: Meta Bot Spree

Jan 22, 2025

AI IS ACCELERATING - GET MOVING

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, 2025.

This week:

😱 AI Goes Wrong: Meta Bots

πŸ’­ AI Made Simple: Google Stream Realtime

πŸ”₯ Elite Resources: AI Training

πŸ’‘ AI Tools: DeepSeek


AI GOING WRONG: Get Carter

Instagram profile of Carter, an AI bot managed by Meta

Meta is going bot crazy.

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First they launched a load of them to interact with users, then decided they didn't like them as much (apparently, they deleted around 2 million of them in the last year - but some remain, like our friend Carter above).

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Now you can expect a load more bots as they want 'AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do'

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So we've got some bots being deleted, a push towards thousands/millions more taking over Facebook and Instagram. Bit of a mess no?

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So what's the lesson here?

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#1: Expect a lot more AI accounts on Instagram (and Facebook)

#2: Back in a min, just chatting with Carter about some important 'stuff'

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It's going to be a wild couple of years. We'll be here to help you through.


 

AI MADE SIMPLE: Stream Realtime

Google AI Studio has introduced Stream Realtime, a tool designed for multimodal interaction with AI. It lets users engage via text, voice, video, or screen sharing.

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What It Can Do

  • Understand Content: Share your screen or documents, and it will explain formulas, diagrams, or technical concepts instantly.
  • Use Your Webcam: Get contextual help on what you're seeing.
  • Real-Time Collaboration: Use it while working on projects for feedback or quick problem-solving.

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How to Use It

Go to Google AI Studio and hit 'Stream Real-Time' on the menu. Share your screen or use your webcam to show the AI what you’re working on.

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Context

These tools are marking a shift in AI, moving from static to more integrated (and useful) workflows. By enabling near real-time interaction these platforms can become a bigger part of daily operations and productivity wins. As always, keep privacy and data security front of mind when using these tools.


 

ELITE RESOURCES: AI Training & Alignment

New year, new you. Invest in some AI upskilling in your organisation (and for yourself).

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What you get:

  • Up to 100 of your organisation can attend.
  • Pre-questionnaire, analysis and insight to align teams and begin shaping your AI initiatives.
  • 90-minute high-impact learning session tailored to your business.
  • Follow up AMA to answer questions, consolidate learning and identify organisational skill gaps.

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Investment: £3250

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Don't fall behind, businesses that are embracing AI, agents and automation in the right areas are pulling ahead already. You can get in touch here to book a session.


 

AI TOOLS: DeepSeek

 

DeepSeek has released a powerful (and one of the largest, at 671 billion parameters) Open-Source language models - with general performance comparable to closed model leaders like GPT4, Claude and Gemini. You can try it out here.

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Here's what you need to know:

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  • Massive Scale, Open Access: DeepSeek-V3 delivers GPT-4-level performance by leveraging 14.8 trillion tokens, giving advanced capabilities and more visibility of weights.
  • Performance Meets Cost Efficiency: With lower costs than its closed model counterparts, DeepSeek could be an alternative alongside Meta's Llama model. It's also fast.
  • Potential Risks: Questions around data security, geopolitical influence, and suitability for sensitive or regulated industries.

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What It Means For Businesses​
Open Source is a viable alternative to OpenAI and Google. This offers another route to integrating advanced AI. However, organisations in regulated sectors or those handling sensitive data should evaluate security and compliance risks tied to using a model developed in China.

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This tension between accessibility and potential risk reflects broader dynamics shaping AI adoption in 2025.

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Curious about how Open-Source AI can fit into your business strategy? Drop us a line.


 

WHATS NEW - Trends and Insight Shorts

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> Anthropic copyright update​

> Apple unintelligence​

> AI email scams are getting better​

> Big ideas in tech​

> More trends for the year​


G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

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Work with us to:

  • Develop your AI strategy and policies.
  • Create a competitive advantage using your proprietary data.
  • Automate repetitive tasks.
  • Gain actionable insight from data.
  • Train your teams - we've trained 120+ large organisations in advanced generative principles and implementation.

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​Drop us a line for a chat about productivity gains, cost savings and how AI can power growth in your business.

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