WTF Is Going On With AI

Bad AI: Brat Pitt Loves You

Jan 22, 2025

AI IS ACCELERATING - GET MOVING

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, make AI great again.

This week:

😱 AI Goes Wrong: Not Brad Pitt

πŸ’­ Economic Blueprint: The WEF Vision

πŸ”₯ AI Support: Get An Agent

πŸ’‘ AI Made Simple: ChatGPT Tasks


AI GOING WRONG: Love Brad

If you're feeling a little unloved, Brad Pitt is available to whisper sweet nothings into your ear, while draining your bank account of around £700k.

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Please tell me someone didn't fall for an AI Brad Pitt? They did.

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Surely not. Afraid so. scammers posing as his mother slid into a French woman's DMs then AI Brad took over. Posting pictures from hospital (he needed funds for an op, Hollywood doesn't pay as well as it used to) sending poetry and declarations of lurve.

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Where did it end? With the unfortunate woman being hospitalised, divorced and still waiting for that Oscars invite.

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How can I make sure I'm not being scammed? Ask them to put George Clooney on for a chat, or failing that check with the hospital on their in-operation photo policies.


INTELLIGENT ECONOMIES: WEF Blueprint

Hot on the heels of the WEF future of work last week comes a new report - A Blueprint for Intelligent Economies 2025. The pitch? A roadmap for AI-powered economic transformation.

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Takeaways from the report:

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  • AI for Everyone? The WEF frames AI as a global equaliser but acknowledges that infrastructure gaps, compute access, and digital divides persist.
  • Regional Collaboration: The report pushes for nations to pool resources - I'd question the feasibility given current geopolitical and economic rivalries.
  • Sustainability & Ethics: Heavy emphasis on AI safety, ethical guardrails, and energy-efficient infrastructure, but lacks concrete accountability mechanisms.
  • AI Investment Playbook: Advocates for public-private partnerships (PPPs) and regulatory frameworks but offers little clarity on balancing AI sovereignty with open collaboration (another contentious point right now).

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Context

Barriers like data sovereignty, compute access, and regulatory conflicts might stifle this vision, with The U.S. and China dominating compute. Public-private partnerships sound good, but AI nationalism is the real trend - even more so with the Trump administration in situ.

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What It Means for Business

AI governance will stay fragmented as big players set their own rules. Businesses (and countries) without a clear AI strategy risk losing ground in talent, technology, and global influence. Talk to us about implementing AI in your organisation.


AI SUPPORT: Get An Agent

AI agents are systems that understand, plan, and execute tasks to achieve specific goals. Here's what you need to know:

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  • They’re versatile: AI agents can handle tasks like customer service, scheduling, data analysis, and more.
  • Efficiency wins: By automating routine workflows, AI agents free up human teams for higher-value work.
  • Make a plan: Early adopters are using agents to reduce costs, and streamline operations, but implementation requires careful planning.
  • Collaboration is key: Success with current agents requires aligning AI capabilities with your team’s strengths.

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We help organisations integrate AI agents effectively into their workflow - while keeping teams in the loop to mitigate risk. Get in touch to find out more.


AI MADE SIMPLE: ChatGPT Tasks

OpenAI has launched 'Tasks' for ChatGPT, allowing users to automate actions at set times. It’s a small but important shift - making it more than just a reactive chatbot that awaits your instructions.

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Here's what you need to know:

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  • Set It and Forget It – Automate tasks like news summaries, report drafts, or reminders.
  • Custom Automation – Works with GPTs, meaning personalised AI workflows can run independently.
  • Pro Users Only (For Now) – No free-tier access yet, likely to manage adoption and server load.

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The Bigger Picture

This is a step toward AI acting independently. ChatGPT has only responded to user prompts, but now it can execute scheduled tasks without direct input. While it's still basic automation, it lays the groundwork for agents that anticipate and act - with Operator coming soon.

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What It Means for Business

Greater efficiency as repetitive tasks get offloaded, It also shifts workflows - success will depend on knowing how to integrate AI, not necessarily replace workers.

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Scheduled Tasks are just the beginning. AI is moving from helper to active agent - are you prepared? We can help you integrate AI without losing control. Let's talk.


WHATS NEW - Trends and Insight Shorts

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> Is this the OpenAI killer?​

> Bye Bye Biden AI​

> AI and this years Oscars​

> $500bn for US AI infrastructure​

> Yes, the minister will see you now​

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G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

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Work with us to:

  • Develop your AI strategy and policies.
  • Create a competitive advantage using your proprietary data.
  • Automate repetitive tasks.
  • Gain actionable insight from data.
  • Train your teams - we've trained 120+ large organisations in advanced generative principles and implementation.

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​Drop us a line for a chat about productivity gains, cost savings and how AI can power growth in your business.

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