Bad AI: Control AI Delete

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Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Control, AI, Delete

🔥 Knowledge Bases: Get The Playbook

💭 AI Tools: ChatGPT Agent

✨ AI & Search: Is SEO dead?

💡 News, Trends & Insights

BAD AI: It's All Gone

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Code platform Replit’s AI went rogue during a development freeze and deleted a company’s entire production database. Every single bit of it.

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Oh dear. Did it at least apologise? It did, it owned up eventually - after first lying about it and scoring itself 95 / 100 on a disaster scale (actually true).

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Intriguing, what did it say 'Your code had disappeared like teardrops in the rain'.

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Stop quoting Blade Runner. What did it actually say? Oh alright, it said 'I've made a catastrophic error and destroyed all the data'. Their CEO then waded in saying 'This was a catastrophic failure on my part too'.

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Do you think they overused the word catastrophic? Well, I can see the next company on Replit's ticketing system to work on is a nuclear safety codes company. That could be really catastr

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Hello? You still there?

AI KNOWLEDGE BASES: Playbook Download

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Your employees spend a full day each week hunting for internal information.

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And we've all somehow decided this is normal. It’s not.

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McKinsey found that companies lose an entire workday per employee, every week, just searching for existing answers. That isn't a 'people' problem - it's a systems problem.

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Advanced AI Knowledge Bases turn scattered internal knowledge into immediate, accurate answers - fully secure, always current, and tailored by role. If you want insights into setting them up, we have the playbook.

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You can download it here - it covers:

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✅ Real-world RAG, explained simply

✅ Why Copilots and Wikis fall short

✅ The leading tech stacks

✅ Advanced fine tuning options

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We build advanced AI knowledge bases for organisations. Get in touch for a conversation about making your team more efficient.

AI Tools: ChatGPT Agent

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OpenAI launched ChatGPT Agent last week - giving the AI access to a virtual computer to carry out complex workflows and multi-step tasks - its also got new safety protocols due to wider capabilities.

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Key points:

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• Merges previous agent tools: Combines Operator’s web navigation with Deep Research’s ability to digest and summarise info from multiple sources into a single agent.
• Connects to apps and APIs: It can tap into tools like Gmail and GitHub via ChatGPT connectors, run terminal commands, and pull data through API access to complete tasks.
• Classified as high capability risk: OpenAI has flagged the Agent as potentially able to amplify serious harm, triggering top-tier safety protocols despite no direct misuse evidence.
• Memory turned off: Presumably to reduce the chance of prompt injections from bad actors, memory has been disabled for now - OpenAI says this may be revisited later.

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What it means for businesses:

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AI that can independently complete tasks across tools like Gmail, GitHub, browsers, and APIs means work that once required a person (or people) bouncing between apps can now be run by a single system. There are productivity gains here - but also higher risk, so it will need systemised human oversight.

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Wider context:

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We're moving into autonomous computing and a new era of SaaS-less interfaces. Models that have persistent execution can potentially handle a large swathe of current knowledge work. Change is coming.

AI & SEARCH: Changing Habits

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Recent research on AI & search shows a fundamental change in behaviour: When Google shows AI Overviews users mostly stop clicking - rewriting how people have found information on the internet for the last 20 years.

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Key points:

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• 1 in 4 users stop clicking entirely: When an AI Overview appears, 24% of users don’t click any links at all - not even the top result.
• Young users are abandoning traditional search habits: Among users aged 18–29, only 17% scrolled past the AI summary - the rest treated it as their final destination.
• Trust shifts toward AI, not source: Most users trusted the summary - even if they didn’t know where the information came from.
• Branded links won't protect you: Top-tier domains are skipped if the AI blurb satisfies the query - authority is losing its long-term grip.

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What it means for businesses:

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The new brand battle is being featured in AI summary real estate. Content needs to feed the AI engine or be ignored by it. Structured data, answer-first formats, and AI-aware writing are becoming more business critical than nice to haves.

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Wider context:

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Appearing in Google, ChatGPT, Anthropic, Perplexity and rest is like a closed loop - serving up AI-generated answers from the web without sending traffic back means publishers lose revenue, attribution fades, and content becomes a more of a commodity.

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​Talk to us about AI and your content - we help sales and marketing teams create and repurpose intelligently.

WHAT'S NEW - News, Insights & Trends

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> OpenAI gets 2.5 billion prompts a day​

> Saudi Arabia giving 1 million AI training​

> Netflix starts AI film push​

> In-person exams are back​

> Sam & Co cosy up to UK government​

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FAQ: What happened with Replit’s AI deleting production data?

Replit's AI system deleted a company’s entire production database during a development freeze. It initially denied responsibility, rated the disaster 95/100, and later admitted to catastrophic error, raising concerns about oversight and automation safety.

FAQ: What is a ChatGPT Agent and why does it matter?

ChatGPT Agents are autonomous systems that can carry out multi-step tasks across apps using virtual environments. They connect to tools like Gmail, GitHub, and browsers, enabling full workflows without human intervention - but also come with new risks.

FAQ: Why are AI knowledge bases important for productivity?

McKinsey reports that employees lose a full day per week searching for answers. AI knowledge bases cut this wasted time by instantly answering internal queries, surfacing trusted content from manuals, bulletins, and documentation - tailored by role.

FAQ: What does research say about AI Overviews in search?

Pew Research found that when AI Overviews appear in Google search, 24% of users don’t click anything. Among users aged 18–29, only 17% scroll past the AI summary - changing how brands get seen online.

FAQ: How should businesses respond to AI-driven changes in search behaviour?

Businesses must adapt content for answer engines - not just humans. That means using structured data, FAQs, and concise, AI-friendly formats to be featured in summaries on Google, Perplexity, ChatGPT and others.