Bad AI: Flying High

This Week:

• 😱 Bad AI: Up and Awaaaaaaay

• 💭 Meta AI: End Of The Ad Agency

• 🔥 AI Roundtables: For Senior Marketers

• ✨ AI Tools: ChatGPT Enterprise Updates

• 💡 Trends & Insights

😱 BAD AI: Up and Awaaaaaaay

A video of a paraglider spiralling out of control above the clouds – like the kid from Up after a night on helium – recently fooled the world’s media.

Why was that?
Because it looked epic. The dude sailed through lightning storms, fog, and sunsets — maybe even the afterlife. Viral. Fake.

Press hoodwinked by AI again?
Yep. Parts were AI-generated. Weird clouds, surreal lighting, no sheer terror on his face. Dead giveaway.

Lesson here, skybro?
Don’t Google "Cloud Suck" unless you want emotional damage. And if your GoPro captures auroras, witches and deities in one take — maybe cut back on the mushrooms.

💭 META AI: Death of the Ad Agency?

Meta plans to fully automate ad creation and targeting by 2026. Just upload a product pic and budget — AI does the rest.

Key Points:

• From input to outcome: No agency. Input objectives → output conversions.

• Dynamic creative: Ads evolve in real-time using user data.

• SME leverage: Small businesses get pro-grade campaigns.

• Market reaction: WPP and Publicis shares dipped. Strategy is the last refuge.

What it means for business:
SMEs win. Agencies? Get nervous. Strategy, identity and orchestration are all that’s left. Jobs will go.

👉 Get in touch for AI strategy, implementation, and training.

🔥 AI ROUNDTABLES: For Senior Marketers

We’re opening new spots for our AI Roundtables – invite-only sessions for CMOs and Heads of Marketing across industries.

What we’re discussing:

✅ Top AI challenges
✅ Productivity & efficiency
✅ Research, content, data
✅ Fear, loathing and excitement

🚀 Register your interest here

✨ AI TOOLS: ChatGPT Enterprise Updates

ChatGPT Enterprise just levelled up:
Now connects with internal systems to summarise meetings, search files, and generate content.

Key Features:

• Connectors: Dropbox, Gmail, HubSpot, SharePoint…

• Multi-source research: Aggregate insight across tools.

• Meeting mode: Capture and summarise decisions.

• Custom connectors: Secure, private, business-aware.

What it means for work:
The chaos of tab-switching gives way to intelligent, context-aware execution.
👉 Talk to us to build your own AI assistant.

💡 INSIGHTS & TRENDS

Fresh drops from the AI frontier:

• ▶️ NotebookLM is shareable now

• 🎬 Sam Altman AI movie incoming

• 📊 Mary Meeker’s 2025 AI Report TLDR

• 💻 Code with Mistral

• 🤖 Reddit vs Claude

🚀 Work with G3NR8

G3NR8 is an impact consultancy for the exponential age. We help organisations find the highest-impact AI opportunities.

Partner with us to:

• Develop AI strategy & governance

• Build competitive advantage with your data

• Automate repetitive tasks

• Gain insight from your systems

• Train your teams in advanced generative techniques

💬 Let’s talk about growth, efficiency and transformation.