Bad AI: Lies Damn Lies

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Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Lies Damn Lies

💭 Event: Senior Marketers Roundtable

🔥 AI Tools: Meta AI

✨ Future of Work: Duo Lingo Moves

💡 Trends & Insights

BAD AI: Lies Damn Lies

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OpenAI's latest reasoning models have been hallucinating like they've licked the wrong sort of toad.

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Nice opener. Go on then, what happened?

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OpenAI’s shiny new o3 and o4 models? Somewhat fantasists. They’ve managed to consistently lie about things like coding offline on a pretend computer (sentience, is that you?), invented prime numbers, and blamed typos on a 'clipboard glitch'.

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To top it off, it’s actually hallucinating more than previous models. So, is thisSpite? Ego? Sam having a laugh? AI warming itself up for the TED talk it plans to give after the fall of civilisation? Who knows.

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What we do know: you’d be wise to double-check outputs before it gaslights you, deletes your job, and has you spell-checking its delusions on your way out the door.

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What to say: Got any Tippex left?

What not to say: Are these the models that have the nuclear codes

AI EVENT: Senior Marketers Roundtable

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We've got one spot left on our Senior Marketers Roundtable on Tuesday 6th May, 8.30am – 10.00am in Old Street, London.

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Join a group of smart marketers kicking off the post-bank holiday week in good order: Making new connections and discussing the business end of AIand marketing (while getting stuck into the breakfast of your choice).

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What we’ll be discussing:​
✅ The top AI challenges marketers are facing right now
✅ Areas of productivity and efficiency
✅ Research, lead gen and nurture
✅ Campaign planning and content activation

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Drop Roy a line: roy // g3nr8 // com.

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First come, first served.

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AI Tools: Meta AI App

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Meta has launched a standalone AI app to compete directly with ChatGPT - powered by its new Llama 4 model and integrated with Facebook, Instagram, and WhatsApp.

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Key Highlights:

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• Standalone AI assistant released. Available in the US, Canada, Australia, and New Zealand, with wider rollout planned in UK and EU.
• Deeper social integration. Connects to Meta platforms, using real-time data to personalise answers and interactions.
• New Discover feed introduced. Users can share, browse, and interact with AI-generated content, making AI more socially embedded.
• Distribution advantage. Meta is leveraging its 4bn+ user ecosystem to rapidly scale AI adoption.

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Implications for Business:

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Meta’s move is another signal shift: the AI battleground isn't just about building better models any more - it’s more around controlling distribution and embedding AI into daily user behaviour.

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For businesses this means likely faster AI user adoption, new social commerce opportunities - and tougher competition for user attention.
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Talk to us about building AI into your customer ecosystem.

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AI AT WORK: Duo Lingo

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Duolingo is going AI-first, big time. CEO Luis von Ahn just dropped a memo on LinkedIn outlining a full-on shift: Hiring fewer contractors, freezing headcount and embedding AI across every area of the business.

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What they're doing:

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• AI replacing contractors: Tasks previously handled by humans to be done with AI models.
• Hiring freeze (unless AI can’t do it): New roles must prove they can’t be automated.
• AI in performance reviews: Staff will be evaluated on how well they use AI in their daily work.
• Efficiency over everything: Fewer humans, more automation, less busy work.

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What it means for business:

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Hot on the heels of Shopify's AI-or-be-replaced move, Duolingo just made it clear to all hands that using AI isn’t optional - it’s core to staying employed.

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We’re now in the phase where companies aren’t just experimenting - they’re rewriting org charts and business systems. Expect leaner teams, faster cycles, and new pressure on middle layers that can’t justify their role in an AI-enhanced stack.

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We talk to businsses about this every day - AI really isn't an option any more. To get support, get in touch and we'll help you navigate the change efficiently with training, automation and implementation in the right areas.

WHAT'S NEW - Insights & Trends

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> Shopping GPT is ready for you​

> The AI cost of being polite​

> The year of the frontier firm​

> Reddit comment manipulation​

> Hybrid reasoning models from Qwen​

G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

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Work with us to:

• Develop your AI strategy and policies.
• Create a competitive advantage using your proprietary data.
• Automate repetitive tasks.
• Gain actionable insight from data.
• Train your teams - we've trained 150 large organisations in advanced generative principles and implementation.

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​Drop us a line for a chat about productivity gains, cost savings and how AI can power growth in your business.

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