Bad AI: Mamma Mia

BAD AI: ABBAI

ABBA's Björn Ulvaeus says AI can't write lyrics. Calls them garbage. This from a man who made a career out of rhyming 'shelf with itself' (tell me you're not trying to work out which song that is. I'll wait.)

So what's the problem? He fed a model into his new musical project and didn't like what came back. Too generic. No feeling. A hollow echo of pop.

Which is rich, considering half his discography sounds like a condom advert scored by a Casio keyboard.

Oh, but wait - he's not worried about quality. He's worried about control. Millions in royalties could vanish if AI keeps generating knock-off hooks and auto-tuned vocals. Ah, makes sense now.

So he's not using AI then? Er, yes he is. He's writing a new musical with AI's help.

Can I guess what it's called: No.

I'm good at this, is it 'Does your motherboard know'? or maybe 'Knowing me, knowing CPU'?

**Session ends due to AI strangling editor**

AI TOOLS: ChatGPT Record

The new Record feature in ChatGPT's Mac desktop app lets you speak, transcribe, and summarise meetings in one go - without bots, add-ons or integrations.

Key points:

• Talk to ChatGPT, live: Hit 'Record' in the desktop app (Pro, Team, Enterprise, Edu) and speak naturally. It transcribes as you go.
• Get instant meeting summaries: Tap 'Send' to generate a private Canvas with time-stamped bullets, action points, and open questions - no prompt needed.
• Works locally, vanishes after use: Audio is processed on-device and auto-deleted. Transcripts follow your org's retention rules. (Check this).
• Admin controls built in: Workspace admins can toggle the feature or restrict usage by role. Sessions max out at 2 hours.

What it means for businesses:

This bypasses an entire layer of tooling. If your team is already using ChatGPT, you no longer need separate apps for note-taking, recording, transcription or action-item capture. Fewer tools, less context-switching, faster follow-up.

The narrative is, it's not as a bot that it joins a call, but a workspace-native assistant that works behind the scenes. As always check against your privacy & data requirements, model training.

Wider context:

This is another push towards AI as infrastructure. Not a tool you 'open' but something built into how you talk, write, remember, and act.

We help teams redesign how they capture, process, and use internal knowledge with AI. Get in touch if you're ready to rebuild your workflows.

AI ROUNDTABLES: For Senior Marketers

Following the success of our recent Senior Marketers Roundtables, we're now opening up interest for upcoming sessions.

These are closed-room conversations with top CMOs and Heads of Marketing across sectors including finance, ecommerce, research, technology and more - focused on how AI is reshaping marketing strategy, operations, and capability building.

If you're leading transformation and want to connect with peers solving the same challenges - register your interest now to join an upcoming session.

What we'll be discussing:

✅ The top AI challenges marketers are facing right now
✅ Areas of productivity and efficiency
✅ Research, lead generation, content and data
✅ Fear, loathing and excitement (who knew AI could be so interesting)

Head over here to get on the list for an upcoming roundtable.

AI VIDEO: Midjourney V1

AI image stalwart, Midjourney has launched its first AI video generation model V1, to compete with Sora, Runway and the rest.

Key points:

• Image → Motion quickly: Upload or generate an image, and Midjourney outputs 4 short 5-second clips. You can extend in 4-second chunks - enough to storyboard, preview or post.
• You control the movement: Choose camera style (low, high, custom), or write a prompt that steers the motion.
• Creative-first, not compute-heavy: The vibe is surreal, not cinematic - think AI moodboards in motion. It skips the usual video latency by building on its image engine.
• Available now, no waitlist: $10/month gets you in. No hidden pro-only tier currently, and supposedly no GPU queues (unless you're in fast mode).

What it means for creators & businesses:

V1 is aiming to make creating video feel lightweight. For brands, this opens up faster content mockups, motion-first design concepts, and ambient storytelling - especially in social and retail.

Wider context:

Midjourney is carving out a niche - in fast, frame-driven storytelling. It's also shipping amid legal pressure - Disney and Universal suing for copyright infringement, and adding video to the mix won't lower the temperature on that anytime soon...

Frequently Asked Questions:

What exactly did Björn Ulvaeus from ABBA say about AI? Björn Ulvaeus called AI-generated lyrics "garbage" and claimed they lack emotional depth and feeling. However, he's simultaneously using AI to help write his new musical project, highlighting the contradiction between public criticism and private usage.

How does ChatGPT Record work for business meetings? ChatGPT Record allows users to speak directly to the Mac desktop app, which transcribes in real-time and generates instant meeting summaries with time-stamped bullets, action points, and open questions. Audio is processed locally and automatically deleted.

What makes Midjourney V1 different from other AI video tools? Midjourney V1 focuses on image-to-motion conversion, creating 5-second clips from static images with user-controlled camera movements. It's designed for creative workflows rather than cinematic production, with no waitlist and $10/month pricing.

Is ChatGPT Record secure for business use? Yes, audio is processed on-device and automatically deleted after use. Transcripts follow organizational retention rules, and workspace admins can control access and usage policies. Sessions are limited to 2 hours maximum.

Can I extend Midjourney V1 videos beyond 5 seconds? Yes, Midjourney V1 allows video extension in 4-second chunks, enabling users to create longer sequences for storyboarding, previews, or social media posts.

What businesses benefit most from ChatGPT Record? Organizations already using ChatGPT benefit most, as it eliminates the need for separate recording, transcription, and note-taking tools. It's particularly valuable for teams requiring fast follow-up and action item tracking.

What are the current limitations of AI video generation? Current AI video tools like Midjourney V1 are limited to short clips (5-9 seconds), may lack cinematic quality, and face ongoing copyright challenges from major studios like Disney and Universal.

WHATS NEW - Insights & Trends

• > Turing report on AI & Children
• > Which jobs are safest from AI?
• > The illusion of thinking paper from Apple
• > 10 year freeze on AI regulation
• > Amazon AI jobs kerfuffle

G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

Work with us to:

• Develop your AI strategy and policies.
• Create a competitive advantage using your proprietary data.
• Automate repetitive tasks.
• Gain actionable insight from data.
• Train your teams - we've trained 150 large organisations in advanced generative principles and implementation.

Drop us a line for a chat about productivity gains, cost savings and how AI can power growth in your business.