AI Evolution: The Next Frontier in Content Creation

Read time: 3 minutes

The rapid pace of AI development is crazy. Every month, new tools and innovations emerge that seem to push the boundaries of what’s possible, and at times, it feels like the future is moving faster than we can keep up.

Notebook LM - New Leap in AI

One of the most exciting new tools we've looked at recently is Notebook LM from Google, a tool that allows you to create custom AI knowledge bases really quickly. You can upload your own documents, audio files, YouTube links, or even files from your Google Drive, and instantly create a personalised AI knowledge base. The process is seamless and fast, allowing you to tap into the power of AI in a way that suits your needs.

Yep, we've had this technology for a while now, think Custom GPTs or other forms of AI knowledge base (RAG architectures). So what's the difference here?

Well, I think there's two things:

• One, we're starting to figure out that there's potentially more to knowledge bases than just being able to ask questions of a document. Their versatility is starting to extend to other areas including project management. And they are looking more like a potential Swiss Army knife for anyone looking to streamline workflows. You can manage documents, organise ideas, and collaborate more effectively, all while leveraging AI to get to the information you need quickly.
• That said, the real standout feature of Notebook LM is its AI podcast generation. And when I say standout, I mean it. This functionality feels as ground-breaking as ChatGPT did when it first arrived. The idea that you can upload a simple document, even something as basic and nonsensical as a text repeating "Tom or Roy", and watch as it’s transformed into a podcast is astonishing.

Want to hear what it created when we did that? Check out the video below, all created from a single document that was essentially just repeated "Tom or Roy" over and over again. Notebook LM turned it into a podcast with flair, creating a fully functional audio piece from something so minimal. 

Mind blowing.

Video Creation Process

From there, we took the audio, dropped it into Descript, and within minutes, had a fully edited video ready to go. The entire process took less than ten minutes, a testament to how far AI has come in automating complex tasks that would traditionally take hours.

It’s not just about saving time, it’s about unlocking creativity in ways that weren’t possible before.

Rethinking How We Work

It's also about rethinking how we work. From the ground up. A lot of the future AI use cases are not going to be making our current processes or systems better, they're going to be creating new ways of working. 

AI is evolving so fast, and we’re living in an amazing world where technology can amplify and elevate even the simplest of ideas.

The future of content creation? It’s here, and it’s powered by AI.

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