BAD AI: Baby Shower

AI IS ACCELERATING - GET READY

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Baby Shower

🔥 AI Playbook: Sales & Marketing Agents

💭 AI Connecting: Knowledge Management

✨ AI Tools: Claude For Excel

💡 News, Trends & Insights

BAD AI: Baby Shower

Christ on multiple bikes, the Albanian AI Minister is pregnant.

How? Where? Whaaaat? Yep. You heard right. The virtual AI Minister of Albania is having a baby - the Prime Minister announced it this week.

How cute, sex? Not right now thanks, I'm a bit busy wondering how 83 AI babies are going to fit in the Kuvendi.

What do you mean 83, a misprint surely? Nope. It's all true, the patter of 83 tiny little sentients is going to be running around fixing democracy, refusing solids and inventing legislation, one hallucination at a time.

Bet the actual ministers are ecstatic. Absolutely, when it was announced there was a 93.23-minute standing ovation in Parliament.

Wow, so accurate. And long. Inspiring, isn't it? When claps went below 42 a minute, a mild electric shock was administered by Bot-101, the virtual minister for applause.

Anything else I can help with? Yep. Got any good baby names, and perhaps a CV template?

AI PLAYBOOK: Sales & Marketing

Your sales and marketing engine isn't broken, it's manual, disconnected and quite likely driving you (and your exec.) crazy - why does everything take so long?

Marketing teams lose over 5 hours a week per person to slow research, scattered content that could be reused more effectively and campaigns that take longer to brief than execute.

We've put together a playbook on where AI agents can help.

You can download it here.

✅ The 5 areas AI agents work best
✅ The typical tool stack companies use
✅ Modular AI marketing system example

We build AI sales & marketing agents that plug directly into your pipeline. If you need to scale growth without adding headcount, get in touch.

AI CONNECTING: Company Knowledge

OpenAI has launched Company Knowledge - a feature that lets ChatGPT connect directly to your organisation's apps and data.

What you need to know:

• Unified access: Connects tools like Google Drive, SharePoint, Slack, Gmail, GitHub, and HubSpot - allowing employees to query across all sources from inside ChatGPT.
• Source-linked answers: Each response includes citations and direct document links for transparency and traceability.
• Role and permission control: Respects existing access rights (including SSO) and integrates with enterprise identity systems.
• Availability: Rolling out to ChatGPT Business, Enterprise and Edu tiers first, with admin-controlled connectors.

What it means for businesses:
Company Knowledge pushes AI as a knowledge layer and shows what internal RAG (retrieval-augmented generation) could look like at scale. In practice, connectivity and reducing risk across apps will be a challenge.

Wider context:
OpenAI want to own the same space Anthropic, Microsoft and Google are competing for - the corporate intelligence interface. Expect escalating battles over enterprise connectors, data governance, and which vendor becomes the default lens through which employees access company knowledge.

For advice on building secure, role-based knowledge systems or piloting AI retrieval inside your organisation, get in touch.

AI TOOLS: Claude For Excel

Anthropic has launched a preview of Claude for Excel - embedding its AI assistant directly into spreadsheets so finance teams can ask questions, fix formulas and build models.

Key points:

• Claude for Excel: Launches as a research preview - it sits in your sidebar and reads spreadsheets, explains its changes and preserves formula dependencies.
• Connects data: Connects to real-time finance data (via partners like LSEG, Moody's, Aiera) and adds new agent Skills for tasks like DCF modelling, due diligence summaries and coverage reports.
• Use cases: It's aimed at the back-office and analyst workflows where Excel still holds sway. They are going big on transparency and auditability - cell-level citations, change logs and traceability.
• Availability: The preview is currently limited to Max, Enterprise and Teams users with other tiers rolling out soon.

What this means for businesses:
For businesses that have heavily manual Excel-driven processes (financial modelling, forecasting, reporting) this is useful. However, adoption will only come when there is 100% trust in accuracy.

Wider context:
Anthropic is in competition with broader productivity suites and intelligent agents embedded in tools (Microsoft's Copilot for one). Every enterprise platform and app has in-built AI, so the winners will likely be embedded - or be easier to use and have better results than the native option to get proper traction.

What's New - News, Insights & Trends

>> A ban on superintelligence

>> Meet Mico, the new Clippy

>> OpenAI Economic Blueprint for Japan

>> Coinbase adds MCP to crypto payments

>> Improvements to sensitive conversations

FAQ: What is ChatGPT Company Knowledge and how does it work?

ChatGPT Company Knowledge is OpenAI's new feature that connects ChatGPT directly to your organisation's apps and data. It provides unified access to tools like Google Drive, SharePoint, Slack, Gmail, GitHub, and HubSpot, allowing employees to query across all sources from inside ChatGPT with source-linked answers and citation transparency.

FAQ: How much time do marketing teams lose to manual processes each week?

Marketing teams lose over 5 hours per week per person to slow research, scattered content that could be reused more effectively, and campaigns that take longer to brief than execute. AI agents can automate research, content repurposing, campaign planning, and pipeline integration to recover this lost productivity.

FAQ: What is Claude for Excel and what are its key features?

Claude for Excel is Anthropic's AI assistant embedded directly into spreadsheets. It sits in your sidebar, reads spreadsheets, explains changes, and preserves formula dependencies. Key features include connections to real-time finance data via partners like LSEG, Moody's, and Aiera, plus agent Skills for DCF modelling, due diligence summaries, and coverage reports with cell-level citations and change logs.

FAQ: What apps does ChatGPT Company Knowledge connect to?

ChatGPT Company Knowledge connects to Google Drive, SharePoint, Slack, Gmail, GitHub, and HubSpot. It respects existing access rights including SSO and integrates with enterprise identity systems. The feature is rolling out to ChatGPT Business, Enterprise, and Edu tiers first with admin-controlled connectors.

FAQ: What are the 5 areas AI agents work best in sales and marketing?

AI agents work best in five key areas: research automation and horizon scanning, content repurposing from existing materials, active campaign planning and execution, pipeline integration with CRM systems, and workflow automation to reduce manual handoffs. These agents plug directly into existing sales and marketing pipelines to scale growth without adding headcount.

FAQ: How does Claude for Excel compare to Microsoft Copilot?

Claude for Excel focuses specifically on finance and analyst workflows with transparency and auditability features including cell-level citations, change logs, and traceability. While Microsoft Copilot is embedded across the broader Office suite, Claude for Excel targets back-office processes like financial modelling, forecasting, and reporting with connections to real-time finance data providers.

FAQ: What security considerations apply to enterprise AI knowledge systems?

Enterprise AI knowledge systems like ChatGPT Company Knowledge respect existing role and permission controls, integrate with SSO and enterprise identity systems, and provide source-linked answers for transparency. However, connectivity and reducing risk across multiple apps remains a challenge, requiring careful evaluation of data governance policies and which vendor becomes the default access layer for company knowledge.

FAQ: Who is competing for the enterprise AI knowledge interface market?

OpenAI, Anthropic, Microsoft, and Google are all competing to own the corporate intelligence interface space. The battle centres on enterprise connectors, data governance, and which vendor becomes the default lens through which employees access company knowledge. Every enterprise platform now has in-built AI, so winners will likely be those embedded into existing workflows or offering better results than native options.

G3NR8 is an impact consultancy for the exponential age. We help organisations implement AI for maximum returns on investment.

Work with us to:z

• Rapidly improve your sales and marketing function with an AI ecosystem - from horizon scanning to content repurposing and active campaign planning.
• Help each employee find information 60% faster with advanced AI knowledge bases - secure, and based on your business logic and data.
• Create valuable MVPs that don't sit in silos and work immediately to generate productivity gains and ROI in weeks, not months.
• Train your teams - we've trained 150+ large organisations in advanced generative principles and implementation.

Drop us a line for a chat about productivity gains, cost savings, growth and how AI can scale your business.