Bad AI: Deloitted To Refund You

AI IS ACCELERATING - GET READY

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Deloitte's A$400k refund

🔥 AI Events: Senior Marketers Roundtable

💭 AI Updates: ChatGPT Dev Day

✨ AI Video: Sora 2

💡 News, Trends & Insights

Bad AI: Deloitted With a Refund

Oh dear. Deloitte have been in the AI wars this week.

Why's that then? They had to refund the Aussie government around A$400k.

Didn't pay their water bill? Nope.

Auditing irregularities? Not quite.

I give up. They created a report for the government that fabricated sources, hallucinated like an audit bro on acid and got rubber-stamped by their finest minds anyway.*

Bet that went down well in their board meeting? There were back-slaps aplenty, cocktails at lunch, and their ChatGPT intern got promoted to regional CEO (checking this for accuracy as we go to print).*

Er, really? In a moment of blinding techno-clarity, they realised they might be able to pitch this colossal AI f*ck-up as 'synthetic insight' and charge triple next time.*

AI EVENT: Roundtable For Marketers

AI is noisy - and marketers need a way to find out what's actually going on right now.

We're hosting our next Senior Marketers AI Roundtable on 4th November 8.30am-10am in Old Street, London, to help make sense of it all.

You can sign up here: https://www.g3nr8.com/senior-marketers-ai-roundtable

We cover topics such as:

✅ Sharing knowledge, ideas and what's working

✅ The biggest AI and marketing challenges today

✅ AI and research, content creation and campaigns

✅ What AI SEO means for brands

It's an impactful discussion for senior marketing leaders to cut through the nonsense and share challenges, opportunities and strategies for applying AI effectively in their work.

Be quick, places are limited!

AI Updates: ChatGPT Dev Day

OpenAI announced a major wave of updates at its 2025 Dev Day this week - expanding ChatGPT into a full platform for apps, agents, and integrated workflows.

Here's the breakdown:

Users can now build and run third-party apps directly inside ChatGPT using the new Apps SDK, with early integrations including Canva, Figma, Spotify, and Zillow.

A new AgentKit gives developers tools to create intelligent agents with visual workflow builders, connectors, and evaluation systems.

GPT-5 Codex coding is now generally available, with new Slack integration and enterprise admin controls.

Developers gain API access to GPT-5 Pro, Sora 2 for generative video, and a lower-cost realtime voice model.

What It Means for Business:

ChatGPT is evolving from a single-use tool into a workspace where teams can design, search, plan, and build, all inside one interface. Who eventually becomes the default will win big here.

Wider Context:

OpenAI is attempting to be the standard for 'the invisible interface' and being the central hub of where different types of app or software connect to AI systems - pushing competitors (and partners) to build within its ecosystem rather than outside it.

Get in touch to plan and implement where AI can have the biggest impact on your business.

AI VIDEO: Sora 2

OpenAI launched Sora 2, their video creation + social network last week to much fanfare - and some challenges.

Here's the lowdown:

Video shorts: Up to 10 seconds and generated from text prompts or 'cameo' uploads of user likenesses.

Sora No.1 in the app store: It went big - within 24 hours it was top of the charts, despite its limited initial rollout.

Backlash on copyright: There was pushback over the default use of copyrighted characters and likenesses - in response, OpenAI is reversing portions of its policy: moving from opt-out to opt-in controls, introducing granular rights settings, and exploring revenue-sharing for rights holders.

US & Canada launch: It's currently in two territories, but rolling out globally soon.

What It Means for Business:

Sora is a platform being packaged as a social feed. Brands need to quickly get a handle on what it means for their businesses - whether to experiment, wait and see or dive in and see what's possible. This opens up new ways for to be visible - but comes with reputation risk.

Wider Context:

This is the first real social AI network built around synthetic media, not reaction or memes. OpenAI is testing whether it can mediate control, participation - and monetisation - in real time.

For advice on how AI content and media fit into your strategy drop us a line.

WHAT'S NEW - News, Insights & Trends

> Your brain is working less hard

> Reuters AI society and usage report

> OpenAI launches parental controls

> 470k Deloitte staff get Anthropic (!)

> Google AI ecosystem security update

FAQ: Why did Deloitte refund the Australian government A$400k?

Deloitte refunded approximately A$400k to the Australian government after creating a report that fabricated sources and contained AI hallucinations. The report was approved despite these significant errors.

FAQ: What was announced at ChatGPT Dev Day 2025?

OpenAI announced major updates including third-party apps inside ChatGPT via Apps SDK, AgentKit for building intelligent agents, general availability of GPT-5 Codex with Slack integration, and API access to GPT-5 Pro, Sora 2, and lower-cost realtime voice models. Early app integrations include Canva, Figma, Spotify, and Zillow.

FAQ: What is Sora 2?

Sora 2 is OpenAI's video creation platform and social network that generates video shorts up to 10 seconds from text prompts or user likeness uploads. It reached #1 in the app store within 24 hours of launch and is currently available in the US and Canada.

G3NR8 is an impact consultancy for the exponential age. We help organisations implement AI for maximum returns on investment.

Work with us to:

• Rapidly improve your sales and marketing function with an AI ecosystem - from horizon scanning to content repurposing and active campaign planning.
• Help each employee find information 60% faster with advanced AI knowledge bases - secure, and based on your business logic and data.
• Create valuable MVPs that don't sit in silos and work immediately to generate productivity gains and ROI in weeks, not months.
• Train your teams - we've trained 150+ large organisations in advanced generative principles and implementation.

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​Drop us a line for a chat about productivity gains, cost savings, growth and how AI can scale your business.

*** Fabricated - just a gentle joke Deloitte, AI is hard!