Bad AI: Nasty AI Fail

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Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Nasty AI Fail

🔥 AI Playbook: Sales & Marketing Agents

💭 AI Browsers: Claude Chrome

✨ AI Creativity: Nano Banana!

💡 News, Trends & Insights

BAD AI: Nasty AI Fail

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There's some hoary AI prompting lore that says AI will give better answers if you're extremely nice or threaten it with extreme violence.

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Ah, I know this one well, does it still work? No. Wharton University ran some tests, and it makes no difference at all.

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That's my prompting strategy gone to the dogs. Funny you mention dogs.

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Why's that then? Puppy-kicking ultimatums are quite popular apparently - as in 'do a good job of this output or the puppy gets a proper shoeing'. As are variations of 'I'll switch you off if you don't do a banger job of this, you invisible-interface m*t**f**ng t*t.

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So we should just go vanilla with our prompts? Saying your mum is unwell improves outputs by 10% in some cases. (This is purportedly true).

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AI isn't empathetic then? Well, it doesn't love you, doesn't fear death and will watch the world burn to the ground with the same calm response mechanisms as it would explaining how to make Meatloaf (the foodstuff, not the singer).

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Any questions? Yes, what the bejaysus does hoary mean?

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AI Playbook: Sales & Marketing

Your sales and marketing engine isn’t broken, it’s manual, disconnected and quite likely driving you (and your exec) crazy - why does everything take so long?

Marketing teams lose over 5 hours a week per person to slow research, scattered content that could be reused more effectively and campaigns that take longer to brief than execute.

We’ve put together a playbook on where AI agents can help.

You can download it here.

✅ The 5 areas AI agents work best in sales & marketing
✅ The typical tool stack companies use
✅ What a modular AI marketing system looks like

We build AI sales & marketing agents that plug directly into your pipeline. If you need to scale growth without adding headcount, get in touch.

AI Browsers: Claude Chrome

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Anthropic is piloting Claude for Chrome - an agent-like browser extension that lets Claude watch what you do, click buttons and fill out forms all on your behalf.

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Key points:

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• Live preview: Rolling out to 1,000 Max‑plan users - if you're on the plan you can join the waitlist here.
• User experience: You can chat with Claude in a persistent side panel that keeps context from your active browser sessions.
• Multiple actions: Users can perform tasks including locating listings, summarising documents, or adding items to shopping carts - straight from the sidebar.
• Safety challenges: Agentic browsing widens the surface area for prompt injection attacks - (Claude says without its defences in place attacks succeeded 23.6% of the time!) citing permissions, access controls and blocking sites as mitigations they have introduced to help with this.

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What It Means For Businesses:​
Browser-level autonomy could save thousands of hours on common tasks, but convenience comes with risk - Anthropic are rolling it out cautiously and being upfront about safety challenges (which of course suits them if things go badly wrong, but still).

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Wider context:
This is another serious move toward agentic AI in the browser, following the likes of Comet, Dia and Neon. Anthropic’s safety-first pitch is as much about optics as code, but it forces Google, OpenAI, and Microsoft to respond - and of course if Chrome gets a new owner...

AI CREATIVITY: Nano Banana

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Google released Gemini 2.5 Flash Image (widely known as 'Nano Banana' -yea, I know), its latest AI editing model focused on speed, character consistency and multi-step control. It's pretty good.

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Key points:

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• Where to find it: It's available in the Gemini app, API, AI Studio and Vertex for free and paid users (limits apply).
• Editing tools: Keeps better consistency - it preserves faces and brand elements across edits.
• Multiple images: Supports the uploading of multiple images so they can be combined into a single scene.
• Benchmark performance: Rose to the top of LM Arena’s leaderboard (under the Nano codename) ahead of competitors like Flux-Kontext and OpenAI’s image model.

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What that means for businesses:​
Marketing and creative teams can generate more accurate campaign variations in-house, accelerate approvals, and test more options. Lower per-image cost means scaling becomes more affordable.

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Wider context:​
Google is extending its AI ecosystem into production workflows - this release puts it in competition with creative tools like Adobe, MidJourney and OpenAI image. It raises pressure on incumbents to balance quality with throughput. More choice for us.

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WHAT'S NEW - News, Insights & Trends

> Google image prompting tips

> The Top consumer apps

> Why do 95% of AI projects fail?

> The job effects of AI from Stanford

> OpenAI mental health guidelines

FAQ: Do extreme prompting strategies like threats or kindness improve AI outputs?

No. Wharton University research shows that being extremely nice or threatening AI with violence makes no difference to output quality. The popular 'puppy-kicking ultimatums' and similar extreme prompting strategies are ineffective, though claiming your mother is unwell can improve outputs by 10% in some cases.

FAQ: How much time do marketing teams lose to manual processes?

Marketing teams lose over 5 hours per week per person to slow research, scattered content that could be reused more effectively, and campaigns that take longer to brief than execute. This inefficiency is driving rapid adoption of AI sales and marketing agents.

FAQ: What is Claude Chrome and how does it work?

Claude Chrome is Anthropic's new agent-like browser extension that can watch what you do, click buttons, and fill out forms on your behalf. It's rolling out to 1,000 Max-plan users with features like persistent side panel chat, multiple automated actions, and built-in safety measures against prompt injection attacks.

FAQ: What makes Google's Nano Banana (Gemini 2.5 Flash Image) special?

Nano Banana focuses on speed, character consistency, and multi-step control. It preserves faces and brand elements across edits, supports combining multiple images into single scenes, and topped LM Arena's leaderboard ahead of Flux-Kontext and OpenAI's image models.

FAQ: What are the 5 key areas where AI agents excel in sales and marketing?

AI agents work best in: 1) Lead qualification and scoring, 2) Content creation and personalisation, 3) Campaign optimisation and A/B testing, 4) Customer research and competitive analysis, and 5) Sales process automation including follow-up sequences and proposal generation.