Save Your Spot on the In-House agencies AI course. Starts 11th September 2024.
Join us for our AI course for In-House agency creative leaders and teams.
Why attend the course? We'll be cutting through the fluff and talking about practical strategies and ways to use AI in your organisation.
Get a comprehensive understanding of the AI landscape and where and how it can be applied In-House. We'll help you gain the knowledge to confidently drive your In-House agency forward. We'll look forward to seeing you on the course.
The In-House Agencies AI Course Format
The course runs over 6 weeks, with 3 webinars and 3 AMA (Ask Me Anything) sessions to consolidate learning. Course starts on the Weds 11th September, sessions are held over zoom at 10.00am GMT every week - Webinars run from 10.00am-11.30am with AMA sessions the following week between running from 10.00am-11.00am.
Introduction to Generative AI
- AI 101 and landscape.
- Exploring different types of Generative AI relevant to In-House creative agencies - image, video, and text generation.
- How Large Language Models (LLMs) work
- Largest areas of impact
- Risk, privacy and data
Creative and marketing
- Gen AI for creative and marketing teams
- Strategic prompting across TOV and being on-brand
- Creative imagery process and outputs, key tools
- Real-world use cases for Gen AI
- AI Policy and how to start implementing
Implement and advancing AI
- Gen AI brand messaging & prompt frameworks - replicating brand TOV, creating content for different channels
- Gen AI data analysis
- Advances in image generation implementation
- Top tools and platforms
- Starting your AI strategy
Webinars are supported by 3 AMA sessions
These are run the week after each webinar and offer you the chance to ask any burning questions, go over anything that isn't clear or into specifics around particular issues or challenges.
Meet your trainers
Tom and Roy have trained teams from brands like Lloyds bank, Tottenham Hotspur and Transport for London and will be leading the course - taking you through the AI landscape, use cases, approaches and practical ways to implement learnings. They'll lead the learning webinars and also run the 3 live AMA sessions to consolidate understanding and ask anything you need to about Generative AI.
Tom Head
Co-founder G3NR8. 20+ years in digital strategy working with clients inlcuding the NHS, JP Morgan and RedBull.
Roy Murphy
Co-founder G3NR8. 20+ years in digital innovation working with clients including Perrigo, Gousto and Oracle.
We've trained well over 100 communcations teams from large organisations
Join the In-House AI course for creative leaders and teams - and gain from our experience of the common pain points and how to solve core AI challenges.
Why you should join on the course
1. State of Play
Gain a comprehensive understanding of the AI landscape with a focus on In-House agency creative teams.
2. Where to use AI
Learn to effectively utilise Generative AI tools from content creation, analysis and marketing perspectives.
3. How it works
Develop the foundation to translate AI knowledge into tangible ways to increase productivity and efficiency.
4. Ethics, IP & Privacy
Understand copyright, bias and how to mitigate fast-moving AI changes and challenges within legal and IP areas.
