Bad AI: Google Gouda Outrage

AI IS ACCELERATING - GET READY

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Google Gouda Outrage

💭 AI Models: Gemini launch

🔥 Elite Support: AI Training

✨ European AI: Mistral Le Chat

💡 Trends & insights

BAD AI: Google No Gouda

Google’s Gemini AI almost pulled a whopper of an own goal in its 2025 Super Bowl ad - claiming that Gouda makes up 50-60% of global cheese consumption - which is whey wrong.

​

In a mildly ironic turn, the ad was about getting small businesses to trust AI in helping them write product descriptions. You couldn't make it up. Or this.

​

The big cheeses aren't best pleased either.

​

Cheddar: An outrageous slur, unbrielievable.

Mozzerella: This feta be a joke.

​

Context

Hallucinations remain a significant challenge in current Generative AI models, undermining trust in AI systems and their reliability.

​

We've developed a Four-KPI Accuracy Model, to create high-trust AI - detecting and reducing AI hallucinations for marketing, compliance, and research applications.

​

​Talk to us about using AI more effectively.

AI AGENTS: Google Gemini

​

Google has updated Gemini with reasoning models, bigger context windows and low-cost options - keeping up to compete with OpenAI, Anthropic, DeepSeek and the rest.

​

Key Points:

• Reasoning Models: The 2.0 Flash Thinking Experimental reasoning model is available - it's similar to o3 and DeepSeek models, showing how it thinks step-by-step before answering.
• Longer Context Windows:: The 2 Pro model can handle 2m tokens - allowing entire books and long videos in a single query (Gemini is probably the best current model for video summaries).
• Low-cost model: 2.0 Flash lite is an upgrade from the 1.5 model and outperforms it on the 'majority of benchmarks' (Google claim). The models are available on Google AI studio to use now.

​

What This Means:

​

Google’s AI is becoming more embedded in its ecosystem, making adoption easier but also increasing lock-in risks. Rapid improvements in the other frontier models need to be considered.

​

Increases in context size are useful, as is adding more reasoning models. For businesses, having a flexible AI approach - using the best models for different tasks and areas - is sensible, but cost and complexity play a part.

​

Want AI that fits your business, not just Google’s ecosystem? Let’s talk.​

AI SUPPORT: Train Your Team

​

AI is transforming how businesses operate - don't let your team fall behind. Invest in practical, high-impact AI training to ensure your organisation stays competitive in 2025 and beyond.

​

What you get:

​

✅ Up to 100 team members can attend.
✅ Pre-session survey and analysis to tailor training to your business.
✅ 90-minute interactive learning session.
✅ Follow-up AMA to address specific challenges and reinforce learning.

​

Investment: £3,250.

​

Companies that are strategically adopting AI are already gaining a competitive edge. Secure your session now and empower your team with the knowledge they need to succeed. Get in touch to book.

AI IN EUROPE: Mistral Le Chat

​

Mistral has launched its Le Chat mobile AI assistant for iOS and Android. It's positioning itself as a privacy-first, enterprise-ready alternative, with a strong focus on speed, real-time search, and data sovereignty.

​

Key Points:

​

• Enterprise AI with Data Control – Le Chat Enterprise gets flexible deployments, private installation and custom model implementations (i.e. lowering the risks of sending sensitive data to third parties).
• More Secure Governance – Unlike DeepSeek, which operates under Chinese data access regulations, Mistral is a French company governed by GDPR, making it an option for businesses concerned about data jurisdiction.
• Faster Responses and Sources – pulls information from journalistic platforms. Mistral also claims its models can generate up to 1,000 words per second, making it one of the fastest AI assistants available.

​

What This Means:

​

For businesses, Le Chat could be an alternative to ChatGPT, Gemini or DeepSeek, especially for companies needing stronger data security and regulatory compliance.

​

The models aren't quite as good as the competition, so speed and security will need to be joined by stronger performance - and cost - for it to get adopted at scale. Still, it's good to see a European LLM in the mix.

WHATS NEW - Insights & Trends

​

> The Vatican on AI ethics​

> Dont be evil, or not​

> UK opts out of AI safety

> The quiet AI revolution​

> Musk offers to buy OpenAI for $97bn​

​

G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

​

Work with us to:

• Develop your AI strategy and policies.
• Create a competitive advantage using your proprietary data.
• Automate repetitive tasks.
• Gain actionable insight from data.
• Train your teams - we've trained 150 large organisations in advanced generative principles and implementation.

​

​Drop us a line for a chat about productivity gains, cost savings and how AI can power growth in your business.

​