BAD AI: Take Note

AI IS ACCELERATING - GET READY

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, agent.

This week:

😱 Bad AI: Take Note

🔥 AI Offer: Get Free Brand Content

✨ AI Models: Gemini 3.0

💭 Tools Update: Microsoft Office

💡 News, Trends & Insights

BAD AI: Take Note

Note-taking AI app Fireflies got into a bit of a kerfuffle this week.

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What's happened now? Their CTO boasted about how their company used to pretend to be AI-powered, but to start with it was actually them taking notes by hand.

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Presumably the internet said, 'Ah, lovely?' Most definitely. Comments ranged from 'Amazing, what an origin story!!' to 'Bravo, you tech scamps!!'.

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You're being sarcastic, aren't you? Yes. It was more 'you f*** snake oil w*** clowns, how can we trust you aren't still lying to us?'.

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Any lessons from history? Uncle Jeff came unstuck with the same ploy on Amazon's Just Walk Out - and he managed to just about turn his fortunes around, so there's hope.

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Any tips? Maybe give Elizabeth Holmes a shout - an AI note-taking app for bloodwork could be a banger.

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AI CONTENT: Your Assets Repurposed For Free

Want to get more content out there for your brand?

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Good. We can help.

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Head over here: https://www.g3nr8.com/content-repurposing​

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We'll take a piece of your existing content and create visuals, social assets and posts with AI that are consistent and on-brand.

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✅ Drop us a link to your content piece and details

✅ We'll create new assets using our AI agent system

✅ See how AI interprets your tone, visuals and messaging
✅ Experience what scaling (quality) content with AI actually feels like

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It’s the same system we deploy for our enterprise clients - you just get to see it work on your brand, firsthand.

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AI MODELS: GEMINI 3.0

Google is launching Gemini 3.0, its newest foundation model, pushing harder on reasoning, multimodality and agentic behaviour.

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• Benchmark performance: Now sitting at the top of key public leaderboards, including LMArena, and posting strong results on reasoning tests like Humanity’s Last Exam.
• Autonomous workflows: The big shift is in agentic capability. Gemini 3.0 can plan, execute and chain multi-step tasks more, making hands-off automated workflows more realistic.
• Architecture & multimodality: Built natively for multimodal input - text, images, video and audio - with an upgraded Deep Think mode for heavier reasoning and more complex problem-solving.

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What it means for businesses:

Google is pitching Gemini as a system-level AI assistant. Deep Workspace, Search and Vertex integration means it can act across documents, email, spreadsheets and dashboards.

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Wider context:

An agentic system wired into a hard-to-switch-from product stack is Google's play here. We're moving from single model use to a full suite of AI tools and assistants across your whole workflow.

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NEW AGENTS: Word, Excel & PowerPoint AI

At their Ignite 2025 event, Microsoft announced dedicated agents for Word, Excel and PowerPoint inside Microsoft 365 Copilot.

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• Specific agents: includes agents that let users start projects via chat and transition into the appropriate Office app.
• Multi-step reasoning workflow: Plan, draft, refine and validate outputs across multiple internal steps.
• Enterprise-grade integration: Build documents via real Word/Excel/PowerPoint apps (not approximations), with compatibility and using Microsoft Graph for context.
• Chat-to-app flow: Users can use natural language in Copilot Chat to initiate work, then switch into their chosen app for editing and collaboration.

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What it means for businesses:

For teams using Office heavily, the promise is that manual gruntwork can be automated across common tools. As we go deeper into AI-as-workflow, enabling the right agents within your operating flow is becoming a necessity.

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Wider context:

Platforms with deep enterprise footprints (i.e. Microsoft and Google) are turning their ecosystems into operating systems for AI agents - making productivity less about human labour and more about system orchestration.

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For advice on the right models and tooling for your organisation, get in touch.

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What's New - News, Insights & Trends

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>> NotebookLM gets deep research​

>> Amazon's interview stress simulator​

>> Here comes the dead Internet theory​

>> Jeff's got a new toy​

>> Google Scholar now with AI

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FAQ: What happened with Fireflies AI and the fake AI controversy?

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Fireflies AI's CTO admitted that when the company launched, they pretended to be AI-powered but were actually taking notes by hand. This revelation sparked backlash from users questioning whether they can trust the company's current claims about their AI capabilities.

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FAQ: What is Gemini 3.0 and what are its key features?

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Gemini 3.0 is Google's newest foundation model featuring improved reasoning, multimodality, and agentic behaviour. It sits at the top of key public leaderboards including LMArena, can plan and execute multi-step tasks autonomously, and is built natively for multimodal input including text, images, video and audio with an upgraded Deep Think mode.

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FAQ: What are Microsoft's new Office agents in Copilot?

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Microsoft announced dedicated agents for Word, Excel and PowerPoint inside Microsoft 365 Copilot at Ignite 2025. These agents let users start projects via chat and transition into the appropriate Office app, with multi-step reasoning workflows that can plan, draft, refine and validate outputs across multiple internal steps.

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FAQ: How does Gemini 3.0's agentic capability work?

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Gemini 3.0's agentic capability allows it to plan, execute and chain multi-step tasks more effectively, making hands-off automated workflows more realistic. With deep Workspace, Search and Vertex integration, it can act across documents, email, spreadsheets and dashboards as a system-level AI assistant.

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FAQ: What is Microsoft's chat-to-app flow for Office agents?

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Microsoft's chat-to-app flow allows users to use natural language in Copilot Chat to initiate work, then switch into their chosen Office app for editing and collaboration. Documents are built via real Word, Excel or PowerPoint apps with full compatibility, using Microsoft Graph for context.

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FAQ: Are there other examples of companies faking AI capabilities?

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Yes, Amazon's Just Walk Out technology was revealed to rely heavily on human workers in India rather than being fully automated AI. This practice of 'mechanical turk' operations disguised as AI has become a recurring pattern in the tech industry.

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FAQ: What does Google's agentic AI strategy mean for enterprises?

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Google is positioning Gemini as a system-level AI assistant deeply integrated into its product stack including Workspace, Search and Vertex. The strategy is to create an agentic system wired into products that are hard to switch away from, moving enterprises from single model use to a full suite of AI tools across their whole workflow.

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FAQ: How are Microsoft and Google competing in enterprise AI?

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Both platforms with deep enterprise footprints are turning their ecosystems into operating systems for AI agents. Microsoft with Office agents in Copilot and Google with Gemini integration are making productivity less about human labour and more about system orchestration, competing to become the default AI-powered workspace.

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G3NR8 is an impact consultancy for the exponential age. We help organisations implement AI for maximum returns on investment.

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Work with us to:

• Rapidly improve your sales and marketing function with an AI ecosystem - from horizon scanning to content repurposing and active campaign planning.
• Help each employee find information 60% faster with advanced AI knowledge bases - secure, and based on your business logic and data.
• Create valuable MVPs that don't sit in silos and work immediately to generate productivity gains and ROI in weeks, not months.
• Train your teams - we've trained 150+ large organisations in advanced generative principles and implementation.

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​Drop us a line for a chat about productivity gains, cost savings, growth and how AI can scale your business.