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Case study
AI change plan for the whole organisation

AI change and competency framework.
For a GCC financial regulator.

Eight AI competencies and a 22-module programme for every role.

AI change roadmap
The plan for the whole regulator, built with its leaders
Leadership narrative
How leaders talk about AI: the key messages and when they land
Competency framework
Eight AI competencies and four proficiency levels for every role
22-module programme
Mapped to the framework, with practical assessment built in
What we delivered across the whole regulator, from first survey to finished programme.
The organisation

A GCC financial regulator, 150+ people, every division

We surveyed and interviewed people across the organisation, worked with the teams on the ground, then built the competency framework and the programme with its leaders.

150+ people
The whole organisation
4 × 7
Divisions × job levels
3 phases
Diagnose. Enable. Embed.
Diagnose

94% were already using AI.
Fewer than four in ten felt confident.

Leaders and staff across every division took part, through a whole-organisation survey, a leadership survey and interviews with key people. Use was well ahead of confidence, and a fair share of it was paid for privately or kept quiet.

How AI was already being used
94%
Using AI tools at workWhole-organisation survey
59%
Wanted to help steer AIInterested in an AI steering committee
The readiness gap
Leaders thought their teams were further ahead than the teams felt.
38%
of staff felt confident using AI
0
50
100
70%
of leaders rated their teams "absolutely ready"

The signal: the appetite was there, and confidence had not kept up. The programme had to start where people really were.

Four kinds of AI user

Four kinds of AI user, and one programme that works for all four

The four groups, as shares of everyone who took the survey. One programme had to work for all four, so it starts with foundations and mindset.

4
Kinds of AI user
51%

Maximalists

of people assessed

26%

Watchers

of people assessed

13%

Underground

of people assessed

11%

Rebels

of people assessed

Diagnose. Enable. Embed. Surveys → Interviews → Onsite → Playback → Framework → Programme
Enable

Clear owners for AI.
Across the whole organisation.

We worked with the key teams and the whole organisation, then played the findings back to leaders, who agreed the structure below.

What leaders agreed at the Findings Playback
Who owns AI adoption, agreed in the room before a single module was designed.

Steering committee

Sets the direction for AI

Central AI team

Runs it day to day

AI champions

In every team

DeptDeptDept…

Risk owners

Clear ownership of the risks

RiskRiskRisk…
Embed

What good looks like for every role, and how they get there

Aligned to the national digital skills framework.

The competency framework
Eight AI competencies. Three for everyone, five for the divisions that need them.
C1 AI literacy and critical thinking Everyone
C2 Responsible and secure AI use Everyone
C3 Prompting and working with AI Everyone
C4 Document review and regulatory analysis Supervision, policy and legal
C5 Pattern recognition and anomaly detection Supervision, strategy and risk
C6 Data analysis and reporting Strategy and risk, corporate services
C7 Knowledge management and research Policy, risk, corporate services
C8 Workflow automation IT
Four levels, from assistant to managing director
Awareness
Knowledge
Ability
Transformation
The programme
22 modules in five stages, from mindset to advanced use.
1
Foundations and mindset Session 1
Everyone, every level
2
Safety and core skills Sessions 2 to 3
Governance, data protection and prompting, for everyone
3
Practical application Sessions 4 to 6
By division, on real regulatory work
4
Advanced capabilities Sessions 7 to 8
Knowledge bases and automation, open to anyone
5
Continuous learning Session 9
The habits that keep it going after the training
Practical assessment at every stageOpen to every level
Aligned to the national framework

Skills aligned to the national digital skills framework.
Built into the regulator's own competency model.

Every competency uses the national framework's four levels, from awareness to transformation, written in the regulator's own template. Feedback from all four divisions is built in.

224
role descriptions, one for every competency, division and level
4
levels on the national scale
4
divisions' feedback built in
22
modules mapped to it
“

We have never had this level of cross-departmental discussion on AI before, which is already a significant step forward.

Senior leader, GCC financial regulator

“

I could tell from the engagement of the different teams how important the work you are doing is to all of them.

Senior leader, GCC financial regulator

“

The proposed graduated phases are excellent, and we see significant potential in integrating this approach into our current competency framework.

Senior leader, GCC financial regulator

Proof, not promises

More teams, measured the same way.

Major UK retailer

AI understanding up 28% in one month.

Their key creative and production team, trained hands-on on real briefs, then tools built with the team in the follow-up AMA.

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Internal comms leaders at global brands

96% rated it 4 or 5.

Comms leaders from GSK, Visa, the Bank of England and more, in live cohorts run with the UK's professional body for internal communication. Each webinar followed by an Ask Me Anything.

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UK digital agency

AI training and adoption at an award-winning digital agency.

Alignment, use case discovery, then hands-on training for dev, sales and marketing. The agency now offers AI services to its own clients.

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Global electronics brand

87% confident using AI after the sessions.

Interviews across the UK teams, a champions workshop and a charter we helped shape, then AI 101 with a practical assessment and divisional training days.

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Change, adoption and training

Talk to us about AI in your organisation.

Whether it's leading the change, getting your teams using AI, or training leaders or a whole function, tell us where you are and we'll come back within 24 hours with where to start.

Contact us