96% rated it 4 or 5.
AI training for comms leaders at 91 organisations.
The people who explain AI change inside GSK, Visa, the Bank of England, the European Central Bank, AXA, LEGO and more. We got them hands-on with AI first, so they could lead the message with confidence.
Leaders from 91 organisations
Each cohort was a live online course: three webinars, each followed by an Ask Me Anything session. We started with mindset: why AI matters for comms, the change it brings and where everyone sits. Then how AI works and the risks, how to get it adopted across a team, and how to prompt well. Then hands-on comms work: messaging, content for different channels and teams, tone of voice, social posts and design briefs. The Ask Me Anything sessions helped it stick.
What we did: a six-week course,
run four times
Mindset and change first, then practical comms work, with an Ask Me Anything session after every webinar to embed it.
Why AI, and where everyone sits
AI as a tool that adds to people, not one that replaces them. The kinds of AI user in every team, from scared to already experimenting in secret. Then shadow AI, AI policy, data, privacy and bias.
Real comms work, done with AI
A prompt framework, then the comms strategy and its key narratives, one piece of content turned into many, tone of voice, internal emails, social posts and design briefs.
An Ask Me Anything after every webinar
Built from the questions people sent in: where AI policy should sit, privacy settings in the main tools, ethics, and how to move past lip service to embedding AI in company strategy.
What came next: a webinar, a masterclass and advanced training. The work moved from awareness to building assistants and workflows.
What comms leaders told us
Mind blown and very excited about how AI can support communication within my business.
It has really given me more confidence in appropriate use of AI in IC, and how not to be afraid of it.
This has been such a valuable course, which I'm talking about to anyone who will listen... My team's already putting learnings into practice.
Found the examples of different AI tools fantastic and the live examples of how to use them for internal comms.
Love the mix of theory and practical walk throughs / examples.
Really useful and insightful as usual. The focus on IC strategy was particularly helpful.
Helpful to see direct examples of using AI for internal comms.
Great insight into AI and the tools available for us to use in Communications.
Brilliant course, have learnt loads. Lots to digest and practice now!
Absolutely loved the personal approach and follow up.
Great webinar, thanks for showing us how to get the most out of the platforms!
I find these really interesting and feel I've learned a lot.
More teams, measured the same way.
AI understanding up 28% in one month.
Their key creative and production team, trained hands-on on real briefs, then tools built with the team in the follow-up AMA.
An AI change and competency framework for every role.
Aligned to the national digital skills framework, with a training programme mapped to it.
AI training and adoption at an award-winning digital agency.
Alignment, use case discovery, then hands-on training for dev, sales and marketing. The agency now offers AI services to its own clients.
87% confident using AI after the sessions.
Interviews across the UK teams, a champions workshop and a charter we helped shape, then AI 101 with a practical assessment and divisional training days.
Power up your
AI knowledge.
Every week.
UPSKILL is our free weekly AI newsletter. Insights that matter, practical ways to get AI working in your team, and prompts and skills you can use right away.
- Know what's changed in AI this week, and what it means for you
- Save time on your real work with prompts and skills you can copy straight in
- Help your team and your organisation get real value from AI
Join readers from Visa, GSK, BT, Tesco and more.
