AI understanding up 28%.
Confidence now 4 out of 5.
Measured before and after, on the same questions
Every designer, copywriter and photographer we surveyed at a major UK retailer was already using AI, and nobody rated their own understanding above 3 out of 5. After the training, on the same questions, understanding rose from 2.7 to 3.5 and confidence averaged 4 out of 5.
A major UK retailer's
in-house creative team
Designers, copywriters and photographers at a major UK retailer. We ran a team survey, played the findings back to leaders and the team, then ran face-to-face, hands-on sessions for each craft. An AMA followed, and tools were built with the team. Baseline first, re-measured one month later on the same questions.
Diagnose. Enable. Embed.
A survey, a training day, then an AMA and tools built with the team.
Team survey
The AI Alignment Survey across design, copy and photography: where AI was already used, how confident people felt, and which weekly tasks were mechanical and slow.
Findings Playback
Results played back to leaders and the team, benchmarked against other creative teams. Leaders asked to publish the AI vision and guardrails.
Face-to-face training
Separate hands-on sessions for design, copy and photography, built on the team's own briefs, tone and tools they already pay for.
AMA and tools built with the team
A follow-up AMA to review homework and take questions from practice. Then tools built with the team: seven in the AMA build plus four copy apps.
Our test: two weeks later, is there a task your team now does differently?
Tools built with the team,
on the team's own work
Built in the AMA, after the homework review
Seven tools in the AMA build plus four copy apps, built with the team. Two of them: a customer sentiment analysis, and a check on sustainability claims in copy.
What the team wants to build next
Brand-tone assistants for better briefs and keeping other teams on voice. Small agents scouting the week's trends. Quick motion and animation concepts for social. An on-brand photography reference so image mock-ups land on style. A GEO and SEO optimiser for copy.
Named by the team themselves, after the training and the AMA.
G3NR8 delivered insightful and actionable Gen AI training for the creative team that brought everyone up to speed and unlocked approaches to some specific challenges. They took the time beforehand to understand where the team was and our specific requirements, delivering tailored training based on our existing enterprise contracts. I was impressed with the research and pre planning that went into building bespoke and effective training sessions, along with their flexibility and adaptability on the day to ensure everyone got the most out of it. Follow up sessions really helped to cement the training and allowed the team to ask further questions ...
More teams, measured the same way.
96% rated it 4 or 5.
Comms leaders from GSK, Visa, the Bank of England and more, in live cohorts run with the UK's professional body for internal communication. Each webinar followed by an Ask Me Anything.
An AI change and competency framework for every role.
Aligned to the national digital skills framework, with a training programme mapped to it.
AI training and adoption at an award-winning digital agency.
Alignment, use case discovery, then hands-on training for dev, sales and marketing. The agency now offers AI services to its own clients.
87% confident using AI after the sessions.
Interviews across the UK teams, a champions workshop and a charter we helped shape, then AI 101 with a practical assessment and divisional training days.
