Case study · UK digital agency

AI training and adoption
at an award-winning digital agency.

Alignment, use case discovery, then hands-on training

Dev, sales and marketing, trained on their own work.

5
Hands-on dev sessions
8days
Sales and marketing sprint
10
Target customer profiles, UK and US
AI services
Now offered to clients
Team interviews first. Then hands-on dev sessions in Vercel, Cursor and Claude Code, and a sales and marketing sprint: target customers, target lists and outreach drafts.
The agency

An award-winning
UK digital agency

A team that builds large websites and runs digital marketing for well-known brands. The business wanted to get ahead of AI, in its own work and in what it could offer clients. We interviewed people across the agency, turned what we heard into a roadmap with four priorities, then ran hands-on sessions for the dev team and an eight-day sprint for sales and marketing. The tools, guides and standards stayed with the agency.

3 teams
Dev, sales, marketing
1 day
Team interviews
2 tracks
Today's work, tomorrow's
Alignment and playback

How AI fits the agency,
and what it could sell next.

The business wanted to get ahead of AI: using it in its own work, and finding new services to offer clients. We interviewed the team, played back what we heard, and agreed four priorities in order. The agency set two tracks, improving how it works today and rethinking how it will work tomorrow, with written guardrails so AI speeds the work up and people keep the judgement.

The roadmap: four opportunity areas, ranked
01
Priority one

Faster project scoping and estimates

Getting a scope and estimate for a new brief to the client sooner.

Built: AI scoping tool
02
Priority two

Documentation written from the code

Project documentation produced from the codebase itself, so it keeps up with what was actually built.

Built: documentation automation
03
Priority three

Checking builds against designs

Finished builds compared with the designs they were meant to match.

On the roadmap
04
Priority four

An intelligence layer over past projects

The agency's own past projects as a source the team can ask questions of.

On the roadmap
Diagnose. Enable. Embed. Interviews → Roadmap → Sessions → Tools
How it rolled out

Alignment first,
then training and adoption in every team

Interviews, a playback and use case discovery set the priorities. Then sales and marketing ran a go-to-market sprint, and the dev team trained hands-on in the tools it builds with.

The programme
Alignment
Before any tools
Step 1
Team assessment and interviews
People across the agency, one day
Step 2
Playback
What the team told us, played back to the business
Step 3
Use case discovery
Four priorities, agreed in order
Dev
Training and adoption: hands-on sessions
Session 1
AI in development
The tools, where to start, guardrails
Session 2
Cursor and Claude Code
Setup and working on real code
Session 3
Advanced Vercel
Building and shipping pages
Session 4
Integrations and MCP
Claude connected to WordPress, a post published from it
Session 5
Questions and wrap-up
The team showed what it had built, and set two tracks
Sales and marketing
Training and adoption: go-to-market sprint
Stage 1
Target customers
Who to go after, and the signals
Stage 2
Target lists
Apollo and Clay set up, research packs
Stage 3
Outreach plan
Messages and calls to action
Stage 4
Outreach drafts
Email library and campaign drafts, UK and US
Stage 5
Prompting training
A 15-page market analysis in 12 minutes

Our test: two weeks later, is there a task your team now does differently?

The outcome

The agency now offers AI services to its own clients.

Dev, sales and marketing trained on their own projects, with working tools and written standards to show for it. The agency went on to offer AI services to the brands it builds for.

01
Claude connected to the agency's WordPress site, with a blog post published straight from it
02
Project documentation updates automated from the code
03
An automated workflow that writes FAQs
04
Sales writing better proposals with ChatGPT and Gemini
→
AI services now offered to its own clients
What the client said
“

Working with G3NR8 has clarified and accelerated our plan for embracing AI. They helped to create a practical, strategic roadmap that connects directly to our processes.

Founder, UK digital agency
Proof, not promises

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Change, adoption and training

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